Yoga app. Lean Startup helped YogiBirth to launch

or Yoga app Launch Story

Hi Startupper. Previously, we wrote about Weight Loss Startup launch, and VPN app relaunching. This time, we would like to open a door and show some insights of Yoga app launching. So, here we go:

Early spring 2019

About

YogiBirth, an online pregnancy🤰yoga 🧘‍♀️ studio. It reduces the risk of postnatal and postpartum depression. It is created by a midwife. YogiBirth offers online to women and their partners:

– prenatal and postnatal yoga 🧘‍♂️;

– meditation;

and

– education classes.

💡 Idea

They are making offline Yoga classes for pregnant. For the last couple of years, it becomes, so popular that we are not able to handle this. Here is where digital can take place. And that was a moment where they reached us with a request to launch own yoga app. YogiBirth owners worked on PitchDeck and competitor’s reviews. Such work was quite a great leap forward. They helped us a lot with sorting out design, feature scope, and launching strategy.

Initial Requirement of the Yoga app

  • iOS & Android app
  • Tablet & iPad support
  • List of text/picture based articles
  • List of meditation audios
  • Categories of the content based on Trimesters
  • List of Video yoga lessons
  • Social & email-based logins
  • In-app purchases
  • Search
  • Push Notifications
  • Favorite lists
  • Custom reminders
  • Subscription
  • Promo Codes

What not to do?

  • For sure, there is no reason for iPad & Tablet versions, as the main aim is to validate the idea.
  • Based on research, we sorted out that around 60% of all people in Australia are using iPhones. What is more, we asked to launch a quiz among all their targeting audience, and it was even more – 73%. So, that’s the best option to save funds on development – cut off the Android version for now.
  • Content lists are the main value in the app, based on this, it all should be kept.
  • We can cut Social login, as all users have emails.
  • Subscription model replaced In-app purchases.
  • Search, Favorites, & Categories, can be cut off, as we figured out that there will be not much content (up to 20 per each list).
  • Push Notifications. We didn’t see a reason for this feature, at the first stage. As the main aim is to find some answers to the next questions: “Is there a demand on the market?” and “Are users ready to pay for such type of content?” Once we get the answer, there is a reason for working on the Engagement part of the app.
  • Custom reminders, also related to “Nice to have” features, and also can be removed.
  • Subscription. This feature can be kept to test payable users.
  • Promo Codes. We don’t see a reason for such a feature for the MVP app stage. It can be added later, once there are users who are ready to pay.

After approving the changed scope of work, we moved forward with the yoga app development.

Wireframes

YogiBirth wireframes. You are launched

and after all these were converted into:

  • How to use Lean Startup in Yoga app? Yogibirth onboarding
  • How to use Lean Startup in Yoga app? Yogibirth Login
  • How to use Lean Startup in Yoga app? Yogibirth Main
  • How to use Lean Startup in Yoga app? Yogibirth Details
  • How to use Lean Startup in Yoga app? Yogibirth Player
  • How to use Lean Startup in Yoga app? Yogibirth Article
  • How to use Lean Startup in Yoga app? Yogibirth Profile

Result

Download on App Store

Yes, this app found its Innovators with the help of SMM and references. But real income lays in the Early Majority, and that’s where the path they worked on.

Scale

Get it on Google Play

Tom & Laura started to reach enterprises, to sell Gift cards. Yes, the pricing was not so big and it is not a recurring payment. But as it is a promotion, that’s not a big loss. The more people are using your app the more they are talking about it. And that’s was a key.

Updating Yoga app

In the next year, after the first launch we also launched iPad and Android support. What is more, this yoga app becomes a feature on AppStore.

Yogibirth is Featured on AppStore

More updates are coming…Go-go-go YogiBirth

YogiBirth, you are launched!


Want to know the key 🔑 to success in launching Yoga app? Simply drop a line.

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