In the previous article, we wrote about steps to build a startup. Now, we would like to concentrate on healthcare trends to move forward with. If you’re looking to make your name in the mobile app market, as well as make a valuable difference in people’s lives – mHealth is the market to get involved in.
In fact, the mHealth (or mobile health) market was valued at nearly $46 billion in 2020, with 84% of people using their mobile devices to find health information.
From wearables through to video consultations, this market is growing all the time. If you are looking to get into the mHealth market in 2021, here are our top predictions for the latest medical and healthcare technology trends.
Healthcare trend 1: Real-time health tracking
Three hundred and ninety-six million fitness and activity trackers were shipped across the world in 2020. Statista predicted that the global market will be worth a staggering $63 billion in 2021.
Wearable fitness trackers track everything from how many steps we take and our heart rate, all the way through to the quality of sleep we get. Many of these trackers come with a mobile app, which:
- Saves the data over a longer period of time
- Allows us to see the data in a readable format, such as a bar or line chart
- Gives us advice as to how we can improve our health
- Allows us to compare our stats with our friends, as well as national and international benchmarks
- Advises when we are becoming ill before we show symptoms. For example, last summer Fitbit claimed that their devices could identify when users started to show COVID-19 symptoms
Healthcare technology trend #2: Big data
Knowledge is power, and big data allow the healthcare industry to form statistics and make predictions about potential health problems and crises.
Take COVID-19, for example. Big data was used globally to project how regions and countries would be affected by the pandemic. This allowed governments to allocate resources accordingly and ensure as many people as possible received the right treatment.
Data was also used to identify which key demographics would be most at risk. It enabled governments to determine which groups had to shield and which needed to receive their vaccinations first.
An electronic health record (EHR) is another widespread application of big data. Patients have their own digital records that are shared not only with their doctor but with hospitals and other healthcare providers. This makes it easier and quicker to find a patient’s medical history.
Healthcare technology trend #3: Video consultations and telehealth
It can be frustrating trying to book an appointment to see a doctor face to face. Video consultations allow patients to speak with a doctor over the phone, in the comfort of their own home.
According to Cisco, three out of four people feel that consultations are more productive if they are carried out over video and phone calls, rather than face to face.
Healthcare technology trend #4: The Internet of Things (IoT)
As time moves forward, more and more things are being connected to the internet. In fact, it is predicted that an incredible $1.1 trillion will be spent on the IoT globally in 2023.
Items are now embedded with sensors and technologies that share data and help to improve our health.
The rise of 5G and the development of the edge cloud make it easier for the IoT to gather intelligence and make decisions that can make people and their healthcare teams aware of issues.
As well as the aforementioned health trackers, examples of new IoT technology include:
- Smart inhalers that can alert doctors if an asthma sufferer’s medication needs changing
- Insulin pumps that monitor blood sugar and provide people that have diabetes with the right amount of insulin
- Inner soles that have pressure sensors and step trackers and can help patients that have issues with the nerves in their feet
These technologies must gather and analyze data and make sure this data is safely and securely received by the relevant people.
Speaking of secure data…
Healthcare technology trend #5: Data and security
Hackers are now finding that patient records are a rich source of data, including names, dates of birth, and social security numbers.
With this in mind, additional security is required to protect patients from having their data stolen. Technologies like blockchain will prove to be increasingly popular in 2021 and beyond.
Healthcare technology trend #6: Artificial intelligence (AI)
As mentioned previously, identifying patterns allows healthcare providers to provide a more thorough diagnosis. AI is now being used to detect diseases more accurately.
For example, AI is now being used in mammograms, allowing doctors to diagnose results more quickly and accurately. This is reducing the likelihood of false positives and the need for invasive biopsies.
Healthcare technology trend 7: Augmented reality (AR)
Not to be confused with AI, AR is proving valuable in a variety of ways, not only helping patients but medical staff too. Ways that AR can be used in a healthcare environment include:
- Explaining how a disease progresses to a patient, or how it can be treated;
- Mapping patients’ bodies so staff can administer an injection or an IV;
- Constructing tumors in 3D, so surgeons do not have to rely on X-rays and being exposed to radiation;
- Helping medical students learn how the body works and reacts to treatment.
In conclusion – growing medical technology trends for the year ahead
The mHealth market is growing and evolving all the time and that’s the reason why we prepared healthcare trends article.
If you are looking to make your mark on the world and help improve the way we treat disease, it is a great market to be in.
If you need help launching your mHealth app, You Are Launched has been working with a wide range of startups since 2014, helping them get the support and funding they need.
Contact us today to find out how we can assist your startup and turn your healthcare trends ideas into reality.