or Careviz Launch Story
Hi Startuppers, previously we wrote about such cool cases as Yoga app launching and Weight Loss app launching. Today, we want to highlight the launch process of the healthcare app – Careviz.
Mikael & Gilles reached us to help them with idea validation and MVP app development. They were not sure about the team. In terms of the partners’ search, they used clutch.co and shortlisted around 50 companies. As our team reacted quickly and provided them with an approximate estimate in just 2 days (and answered in 4 hours!). The main point in the estimate. We proposed to cut off a lot of features in terms of the MVP. So, we would be able to save effort and launch the app faster. Once they selected to work with You are launched they booked a flight and visited our team in Dnipro.
Initially, Healthcare startup founders wanted to launch their own app that will connect cancer-based patients with people who care. In terms of business model, they wanted to connect 2 groups of users:
The first one includes hospital patients, home patients, and patient’s families.
The second one includes hospitals, doctors, caregivers, healthcare providers, and the government.
Sounds cool but very difficult to achieve.
Chicken & Egg Problem for Healthcare Startup
The main issue for this healthcare app is the “Chicken and egg” problem. So, the app has 2 types of users: patients (or customers), and caregivers/doctors (or sellers). Let’s imagine that we added volunteers who support our patients. Such users still would be qualified as sellers. As they are selling our product – keeping users engaged. So, what would be if we would attract a lot of patients but there will be a few sellers? And what would be if we attract a lot of doctors and a few patients? Probably, you’ve got the point. There will be no luck. The same would be with any type of seller/buyer platform. By the way, you can check popular tactics used by big startups here.
So, let’s get back to our issue. Our Healthcare startup needs to control a lot of user types and keep an eye on their engagement. In such a case, we would say it is would work the best, if we have 5 caregivers on a full-time paid basis. Let’s imagine, they are able to engage users, chat with them, discuss in comments posts, etc. This will greatly help us to boost the app. What is more, we are dealing with low-motivated users. So, it would be very hard to detect the reason for leaving the platform.
Startup Fundraising in Europe
Careviz applied to a list of grants with its own Pitch Deck. Check it out. Such an approach, allowed them to get 50k Euro (~59`000 USD) from European Union Funding Program. What’s more, they could raise some more funds from Paul Hamlyn Foundation. That’s an awesome start. Now, they can dig into MVP launch.
Lean Startup Work Scope
Initially, Mika & Gilles were quite updated with Lean Startup and a lot of stuff they already cut off. Such as:
- Android version;
- Tablet support;
- 2d type of users, like hospitals, doctors; and some other more minor points.
At first, they wanted to combine in the app the next features:
- Social features, like feed, comments, chats;
- Health tracking and sharing the mental status with own doctor;
- Send doctors PDF files with their own Symptom Report;
- Admin Panel;
- Shopping cart to monetize the app.
But there is always a place to cut and we found some points. 😀
So, we proposed to cut from MVP version of our health app:
- Shopping Cart as a feature, and replace it with just List of Items Screen and Item Details Screen.
So, we proposed to keep just the possibility to input all points from the server-side. It is better to keep just pictures, texts, reviews, and feedback. But once a user clicks on “Add to Cart” or “Leave a Review” we would show “Coming soon”. Such a Lean Startup approach allows saving a lot of funds on implementation of:
– payment methods;
– delivery management
and much more.
But the main point is not to save money on the development, the main point is getting users onboard. Once, we would have users who are after the main feature – social, there is a reason in the work on monetization model.
- Admin Panel;
We can replace it with Amazon’s DynamoDB interface. Yes, it is not user-friendly but it is better to learn how to use it rather than pay extra money. It is much more reasonable to direct efforts into marketing, even if it is just a couple of Ks.
- Sending Doctors Symptoms Report with PDF;
Let’s repeat the same approach here. So, we can replace this feature with a native email sender with just a pre-filled body of the email. So, we are saving money on generating PDF files.
Once all these were sorted out, we dug into the work:
Healthcare Startup Wireframes
Design of the healthcare app
And the result you can find here www.careviz.life
While we were working on development, Mika & Gilles get to Millennials Minorca and had a couple of media posts, and prepared the video for the launch.
Once the app was published, the first thing they did is shared questionnaires with their audience.
Careviz is an awesome sample of how you can raise funds with a single Pitch Deck. Yes, you need to make Market Research. Yes, you need to search for Product/Market Fit, a plan for the next couple of years. And, don’t forget that you need to know your targeting audience well to deliver them value. With all these, even money is not an issue.
Careviz, you are launched!
So, would you like us to optimize your idea and support with fund-raising? Reach us out.